Tested Advertising Methods by John Caples, Fred E. Hahn
List Price: $14.95
Our Price: $11.96
In most advertising books, you get clever ideas on ads. Some of those ads may have worked, and some may have flopped. If you want tested advertising methods, then get the book "Tested Advertising Methods". If you want one book that will show you how to sell a product or service, then get this book.
(This book discusses statistical studies of what was found to work and not work in old-fashioned direct-mail advertising in magazines over the years. In these you could get actual feedback on which ads worked and which didn't. They are a perfect analogy to today's web based advertising with immediate user response, and much more relevant than studies TV or other non-interactive advertising.)

Advertising Secrets of the Written Word : The Ultimate Resource on How to Write Powerful Advertising Copy from One of America's Top Copywriters by Joseph Sugarman, Dick Hafer (Illustrator)
Our Price: $39.95
A step-by-step process on how to write effective advertising copy from one of the nation's top copywriters and mail order entrepreneurs. You'll learn how to take any product or service and discover what key words and techniques will sell that item to a mass market or a small niche area. There are many ad examples which give compelling insights into the buying process, the use of salesmanship in advertising and the techniques that the author uses to grab attention and keep it while convincing prospects to exchange their hard-earned money to buy a product or service.

Net Results.2 : Best Practices for Web Marketing by Leland Harden (Editor), Bob Heyman, Rick Bruner
List Price: $35.00
Our Price: $28.00
Reveals the proven strategies used by the authors to execute profitable and successful online marketing campaigns for such companies as America Online and Barnes and Noble. Filled with expert advice from three online pioneers who have twenty years of collective online marketing experience.

Internet Direct Mail : The Complete Guide to Successful E-Mail Marketing Campaigns by Stevan Roberts, Michelle Feit, Robert W. Bly
List Price: $39.95
Our Price: $31.96
Direct marketing via the Internet is the best way to avoid the rising printing and mailing costs of traditional direct mail. Plus, it's more effective! An online campaign will often turn a profit even if the entire mailing produces only 1 percent response or less! If you're ready to try e-mail marketing, or if you're already doing it and want to know more, Internet Direct Mail has all the information you need.

E-Service : 24 Ways to Keep Your Customers-When the Competition Is Just a Click Away by Ron Zemke, Thomas K. Connellan
List Price: $25.00
Our Price: $20.00
The Web has made the concept of "competitive edge" into a virtual anachronism. Location means little, and vendors can routinely beat each other's prices and offerings at a moment's notice. So how can an e-business differentiate itself? How can it stop fickle surfers in their tracks and turn them into loyal buyers?

The Eternal E-Customer: How Emotionally Intelligent Interfaces Can Create Long-Lasting Customer Relationship by Bryan Bergeron, Ray Kurzweil
Our Price: $27.95
Explains why Emotional Interfaces are a critical factor to e-commerce success and how to take advantage of this new technology. Provides clear examples and advice for turning collected customer data into a strong competitive advantage.

Place to Space : Migrating to Ebusiness Models by Peter Weill, Michael Vitale
List Price: $35.00
Our Price: $28.00
Weill, director of the Center for Information Systems Research at the MIT Sloan School, and Vitale, dean and director of the Australian Graduate School of Management, identify and examine eight "atomic e-business models" and propose ways these can be adapted to create individualized e-business initiatives in all types of existing firms.

World Wide Web Marketing, 3rd Edition by Jim Sterne
List Price: $29.99
Our Price: $23.99
Sterne shows how to apply classic marketing strategies to the latest technologies and explores the Web's impact on the way we do business. Readers will find expert guidance on how to take advantage of hot new technologies and Web marketing tools